AI intelligence
Connect engineering insight with process data and AI-supported optimisation. Keep the focus on decisions that help the plant.
INDEPENDENT ENGINEERING · INTELLIGENT AUTOMATION
Real-world engineering.
Intelligent control.
Practical industrial experience. Bespoke control systems. AI intelligence built around your plant, your people and your performance.
25+ yearsof hands-on industrial engineering experience
Manufacturer independentthe right technology for the application
Built around your operationcustomer focus from brief to commissioning
ENGINEERING WITH PURPOSE
Understand the plant.
Unlock its potential.
Ashley Project Consultancy brings engineering experience, digital systems and proprietary automation together to solve demanding production problems. From a single troublesome process to a planned programme of modernisation.
Rapid development & deployment
Reusable modules, simulation and focused development shorten the route from a clear brief to a tested, commissioned solution.
Customer focus, at the heart
Your operators, engineering team and business objectives shape the design. The system should fit the way your operation needs to work.
WHERE WE WORK
Industrial understanding. Specific solutions.
Control and optimisation start with the process itself. We bring a practical understanding of equipment, material behaviour, maintenance and the pressures of production.
Asphalt production
Burners, dryers, batching, RAP and loadout. Connect process stability with production visibility.
Explore asphalt solutions
Quarrying & aggregates
Feeders, crushers, screens and conveyors. Understand material flow and what limits throughput.
Explore quarry solutions
Industrial automation
PLC, HMI/SCADA, instrumentation and networking. Make complex systems easier to operate and support.
Explore industrial engineeringAPControl
Built to Control.
Built to Perform.
Modernise the plant without automatically replacing what already works.
APControl brings a common operator experience, diagnostics, reporting and AI integration to existing PLCs, new systems or a planned combination of both.
Explore the operator experience
Illustrative industrial photography. Credits.
ENGINEERING EXPERIENCE THAT MATTERS
Designed with the realities of production in mind.
APC is led by Chris Ashley, an engineer with 25+ years of hands-on industrial experience. That perspective shapes how we investigate faults, improve processes and develop systems people can rely on.
We look beyond the software to the equipment, the operating conditions and the people responsible for keeping production moving.
PRODUCTION REPORTING & EMBEDDED AI BEHAVIOUR
See what happened.
Understand what matters.
The value of plant data is in the decisions it enables. APControl’s reporting approach connects production, materials and process behaviour with the context behind performance.
Production & materials
Products, batches, material usage and operating context.
Process & energy
Relevant temperatures, operating modes and energy data.
Events & constraints
Alarms, changes and the sequence around a stoppage.
AI behaviour
Recommendations, accepted actions and fallback events.
APControl
ENGINEERED BY APCYour plant.
One familiar experience.
One familiar experience.
Existing PLCMixed systemsNew PLC
One operator experience
Clear plant visibility
Actionable diagnostics
Production intelligence
Recovery confidence
Platform overview · capabilities configured to the agreed project scope
A PRACTICAL ROUTE TO DELIVERY
Understand. Develop.
Prove. Deploy.
Move quickly with a clear scope, familiar engineering building blocks and testing that starts before the installation reaches site.
Understand the operation
Listen to the people running the plant. Establish the constraints, priorities and practical definition of success.
Develop the solution
Select the right platform and tailor reusable modules, interfaces and reporting to the customer’s requirements.
Simulate & validate
Exercise control behaviour, fault scenarios and operator workflows away from live production. Prepare your people as well as the system.
Deploy & support
Commission against agreed acceptance criteria. Hand over documentation, backups and a planned support and recovery approach.
LOOKING FORWARD, WORKING PRACTICALLY
Intelligence with an engineering purpose.
From edge AI and intelligent diagnostics to future hands-free engineering support, our development work starts with real operational needs.
YOUR NEXT STEP
What could your plant do better?
Let’s start with your operation, your challenges and what you want to achieve.